”What does your brand name mean?”

I get asked this a lot, especially as I live in Sweden where the way you pronounce it can mean many different things… a strong ‘E’ at the beginning can make it sound suspiciously like ICA ..their supermarket chain.. not really what I was going for ; )

So, here’s the page of the Sanskrit dictionary that explains the word a bit and what it means to me.

eka mfn. sincere, truthful
eka mfn. single of its kind, unique, singular, chief, pre-eminent, etc
eka mfn. the same, one and the same, identical etc.

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