annnnnd relax, I love this time of year, it’s such a great excuse for reflection and introspection after a mad, mad few months. What a year 2018 was!
I’ve been blown away by all the attention eka has had this winter and now’s the time for me to recuperate and see what amazing things went on in the whirlwind and tunnel vision that every Christmas brings, it’s a time of ‘head down, get s–t done and you can breathe once the orders are all taken care of and deliveries assured’ (I say Christmas but really I mean end of September to Christmas, and now you know what I mean about needing to recuperate, don’t you?!) I like to look back and assess the great moments and the things I need to learn from for future busy periods.
One amazing new experience was being a part of the noths.com Pop-Up Shops in London, we had a bunch of items selling through there and I think it was a perfect way to target new customers and tell them our stories in a really beautifully curated and designed outlet, well done to everyone organising that, I was gutted to miss the opening party of the Westfield one (not only because I missed out on the gift!) because I would have loved to be able to thank them in person for all the support I’ve received from them over the years, this year in particular.
I also took part in the Etsy Cambridge Made Christmas Market again this year, it’s got to be the best market I sell at, it’s so well run that we all feel a real camaraderie and the vibe in the little Church is just the perfect thing to get me into the festive mood. So many lovely people came and shopped from me, a lot of faces I remember from last year and many new ones too. It was the perfect place to launch my new collection and seeing it received so well (even better than the items that have had massive publicity!) gave me a warm glow, selling online is great, but seeing the faces of and talking with your customers as they choose what they’ll purchase is just the BEST, thanks to everyone that came to see me there. I sold at other markets too, they were lovely, but this one, well lets just say (in a Jim Carey ‘Dumb & Dumber’ voice if you will) I like it a lot!
One thing’s for sure, we were in NO WAY ready for all the love the YES/NO mittens got from NOTHS.com, OMG, adverts next to Kirstie Alsop’s Handmade Christmas and The Simpsons on Channel4 (seriously, I had people messaging me and coming to my stall at markets saying how they’d seen the ad the night before, it was unreal!) Then the same ad being a feature wall of their Pop-Up Shop in Waterloo during the month of November, just wow, I feel so proud of that design, they’re way more ‘in your face’ than my other best sellers and I feel so supported by noths in my little bid to make sure no girl need worry about making their thoughts clear ever again! ; ) To all of you that got a pair, I hope they’re bringing a feeling of empowerment and a smile to your face in equal measure : )) I promise to prepare better next winter so that I don’t sell out of the most popular colours in lightning speed, sorry about that!
The image above was the FRONT COVER of one of the NOTHS.com Christmas Gift Guides, omg, it feels great to say that : ) All of the images that others created for me were amazing, I always love the cute NOTHS pics, last years girls in my animal character mittens were just adorable –
but this year they topped that by putting one of my crowns on an actual, live, dog, anyone that knows me knows I love dogs more than I love most humans so this was just perfect in every way.
It so cool to see the images made by my lovely customers on instagram too, I’m certainly going to enjoy more of this in the coming months as I announce prizes for the best content featuring my collection on there, each month I’ll be announcing who has won more eka goodies, if you guys have anything to add make sure you tag me @ekawear and #ekacustomerpic
The gift guides created by NOTHS this year were really lovely, they helped to tell the unique story of what NOTHS is all about – thoughtful gifting, giving someone something that tells them how much you care about them and know who they are and what they love. Letting them know you care and are thinking about them even though you might not be there with them.
Here’s the other ‘ident’ advert that featured some of my hanging toys, I didn’t get to see any of these ‘live’ but I re watch the ident films regularly, haha, it’s like a virtual pat on the back, I love a bit of confirmation that I’m doing well, God knows, working alone, you don’t really get much of that! ; )
Here’s the YES/NO ad if you haven’t seen it yet-
YES/NO Mitten Advert